Autumn promotion Internet & TV

Find out how we created awareness for WWZ's regional Internet and TV offering.






Short Description

WWZ provides energy, water and telecommunication services to residents and businesses in Canton Zug and the surrounding area. Innovative, locally rooted and with a strong personal commitment to its customers: that is WWZ.

The challenge

In the first phase, WWZ wanted to increase awareness of its regional Internet and TV offering in Zug and the surrounding area, strengthen its position as a "trusted local provider" and be perceived as a "fast internet provider". And in a second phase, which would shortly follow, it wished to increase sales with an almost "unbeatable" offer.

The solution

Under the motto "Home at High Speed", we combined the idyllic nature of the region with the speed of the WWZ offer. We presented selected local animals as no one had ever seen them before – at high speed. These film-ready animals were also created rapidly using generative AI and artistic image processing. Partly thanks to an animation style with a layered look, the animals came to life in a way that could attract maximum attention.

The creative concept & customer journey

During the branding phase, we created awareness of our offer across all channels relevant to new customers. We designed an exciting 360° user experience with posters, digital out-of-home, print, social media and YouTube, banners, POS and exhibition stands. In the performance phase, we put the offer in the spotlight. Here, the animals grabbed one of the attractive incentives and delivered it to the user 'virtually' in person.